About Us | Big Picture Financial Group

Who We Are:

At Big Picture Financial Group, we believe true financial success begins with clarity. We help individuals, families, and business owners simplify complex financial decisions and create strategies that align every piece of their financial life.

As an independent firm, we’re not tied to proprietary products or sales quotas. We offer objective, personalized guidance focused entirely on your goals.

Our Core Values

Integrity

We act with transparency and honesty in every recommendation.

Education

We simplify complex topics so you can make informed decisions.

Connection

We build lasting relationships based on trust, understanding, and care.

Progress

We believe in measurable progress, not guesswork.

Proudly Serving Dallas & Beyond

We proudly serve clients in Dallas, Plano, Frisco, McKinney, Fort Worth, and the greater DFW area, as well as clients across Texas and beyond through virtual meetings.

Mark Hoover

Founder & Investment Adviser Representative

For over two decades, Mark Hoover has been guiding individuals and families toward financial clarity with an approach that’s personal, practical, and grounded in real-life experience. As the Founder of Big Picture Financial Group, Mark built the firm around the belief that your financial plan should support your life, not complicate it.

Whether he’s helping someone prepare for retirement, protect their family, or understand how all the pieces of their financial life fit together, Mark leads with honesty, clarity, and the heart of a teacher. His focus is and has always been building relationships that last and plans that truly work.

Keith B. Rowland

Investment Adviser Representative

Keith B. Rowland is a seasoned financial professional with over 20 years of experience as an independent Investment Adviser Representative with Osaic Wealth. He holds Series 7, 24, and 65 registrations and previously served 12 years as a Branch Manager.

Before entering financial services, he spent two decades in residential and commercial real estate appraisal, earning his MAI designation, broker’s license, and recognition as an expert witness in U.S. Federal Court.

A McMurry University finance graduate and West Texas native, Keith now lives in Prosper, Texas, with his wife, enjoys golf, and loves to travel.